Ji Kim
Ji Kim is a visual experience & interaction designer specializing at the intersection of spatial tech, luxury retail, and interactive storytelling. Backed by a strong foundation in graphic design and experience in brand R&D, I transform emerging tech into elegant, high-touch physical and digital experiences. 

Previously, I was part of a design R&D team in a global brand, where she focused on creating bespoke in-person retail experiences. Currently contracting at Apple Marcom/3DX as experience designer.

Always open for new projects

narrative.ji@gmail.com
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Cartier AR Coloring Book Coloring Book with AR App

2022
Cartier Retail Innovation Lab
Creative Direction, Claire Hentschker
Art Direction, Ji Kim
Illust, Zoë Barker 
AR Developement, Connie Ye This project involved designing a coloring book and AR app for young visitors at Cartier boutiques, offering an engaging activity while adults shopped. The AR app, designed for iPad Mini, complemented the book by bringing its content to life through interactive storytelling. My role included art direction and visual design, covering two prototype launches and pilot testing.

The coloring book introduces Cartier’s craftsmanship through a narrative led by Panthère, the brand’s mascot, who guides children through a day in the workshop. Avoiding product-focused marketing, the story highlights the artistry behind iconic creations like watches and jewelry. 
Project Trailer Video Demonstrating How to Use the AR App with the Coloring Book
AR Try-on Mode and Learn More Mode
The AR App Opening Animation
Post-Mortem: Next Version Screen Design Sketches 
narrative.ji@gmail.com