Cartier AR Coloring Book
Coloring Book with AR App
2022
Cartier Retail Innovation Lab
Creative Direction, Claire Hentschker
Art Direction, Ji Kim
Illust, Zoë Barker
AR Developement, Connie Ye
This project involved designing a coloring book and AR app for young visitors at Cartier boutiques, offering an engaging activity while adults shopped. The AR app, designed for iPad Mini, complemented the book by bringing its content to life through interactive storytelling. My role included art direction and visual design, covering two prototype launches and pilot testing.
The coloring book introduces Cartier’s craftsmanship through a narrative led by Panthère, the brand’s mascot, who guides children through a day in the workshop. Avoiding product-focused marketing, the story highlights the artistry behind iconic creations like watches and jewelry.
Project Trailer Video Demonstrating How to Use the AR App with the Coloring BookAR Try-on Mode and Learn More ModeThe AR App Opening AnimationPost-Mortem: Next Version Screen Design Sketches