Ji Kim

Visual, Interaction, Experience Design

Ji Kim is a visual experience designer with a solid foundation in graphic design. She specializes in crafting engaging and playful visual experiences in digital media and has extensive experience collaborating with multidisciplinary teams. Most recently, Ji was part of a small design R&D team, where she focused on creating bespoke retail experiences. She is currently open to new projects

narrative.ji@gmail.com
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Cartier AR Coloring Book Coloring Book with AR App

2022
Cartier Retail Innovation Lab

Creative Direction, Claire Hentschker
Art Direction, Ji Kim
Illust, Zoë Barker 
AR Developement, Connie Ye
This project involved designing a coloring book and AR app for young visitors at Cartier boutiques, offering an engaging activity while adults shopped. The AR app, designed for iPad Mini, complemented the book by bringing its content to life through interactive storytelling. My role included art direction and visual design, covering two prototype launches and pilot testing.

The coloring book introduces Cartier’s craftsmanship through a narrative led by Panthère, the brand’s mascot, who guides children through a day in the workshop. Avoiding product-focused marketing, the story highlights the artistry behind iconic creations like watches and jewelry. 

Project Trailer Video Demonstrating How to Use the AR App with the Coloring Book
AR Try-on Mode and Learn More Mode
The AR App Opening Animation
Post-Mortem: Next Version Screen Design Sketches 
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